Short answer: Compare the agent, not the brand. Build a shortlist of two or three agents who have actually sold homes in your neighborhood recently, then interview them side by side. Bring our 10 questions to ask a listing agent, and judge each marketing plan against our marketing package checklist.
What to compare
- Local sales knowledge. Can they name recent sales near you and explain the price?
- A written marketing plan. Photos, aerials, video, MLS exposure and agent outreach, with dates.
- Communication. Who you will talk to, how often and how.
- Time and focus. Who handles your showings, offers and closing.
- The agreement. Length, how to end it and what you owe if plans change.
Market context
The median Pawleys Island home took 87 days to sell over the 12 months ending September 2026 (Coastal Carolinas Association of REALTORS® MLS via InfoSparks), and Redfin rates the market “not very competitive” (Redfin). In a market like this, the agent’s pricing and marketing make a visible difference.
Interview at least two
Meet two or three agents, ask each the same questions and compare the answers side by side. Use our 10 questions to ask a listing agent.
Want the number for your street?
Medians hide a lot. Ask us for the recent sales and days on market near you.