Online attention is only useful if it becomes a showing. Looks to Books is how The Steel Group measures whether a home's marketing is working — views, booked showings, offers, pending — against the market.
A home with thousands of looks and few books is being seen but not chosen — usually price, presentation, or positioning. A home with few looks has an exposure problem. Separating the two is the point, and it is the difference between a guess and a plan.
Four stages, measured for the current pricing period by default, with 7-day, 14-day, and since-launch views.
A supported online listing view — MLS, Zillow, Realtor.com, Homes.com, and thesteel.group.
A confirmed showing appointment through ShowingTime. It counts when it is scheduled.
A bona fide written offer. An offer means the marketing created enough interest to produce a purchase decision — even when it is not accepted.
Under contract.
Looks per day and books per day, so a price change or a new campaign can be judged against what came before.
Compared with average showings-to-pending for comparable homes. A price change resets days at current price; it never resets total days on market.
Listing Ledger™
Looks to Books is the headline metric in your Listing Ledger, part of every Listing Premiere™ launch.
Trusted guidance, proven results, and a personalized approach built by serving buyers and sellers along the Carolina coast since 2006.
Homes Sold
Average Transaction
serving the Carolina coast
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